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Typography is the art of arranging and designing text in a visually appealing and effective manner. At the heart of typography lies the choice of font styles, which can significantly impact the way a message is conveyed. Fonts are not mere letters and numbers; they are powerful tools in communication, design, and branding.
styles evoke different emotions. For example, a script font can feel romantic and elegant, while a bold, sans-serif font might convey strength and modernity. Choosing the right font style can help convey the intended emotion of your message.